Chapter 5: Audience Analysis

 

Learning Objectives
  • Recognize the value of acknowledging your audience.
  • Explain how to adapt your speech to your audience’s needs including choosing a worthwhile topic.
  • Explain the value of speaking with credibility.
  • Demonstrate how to gather and use demographic, psychographic, and situational information.
  • Create effective tools for gathering audience information.
  • Use your audience analysis to prepare a speech and to alter your speech while speaking.
Key Terms

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Introduction to Speech Communication by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book