Chapter 4: Ethics


Learning Objectives
  • Explain the three levels of the ethics pyramid and how they might be used in evaluating the ethical choices of a public speaker or listener.
  • Apply the National Communication Association (NCA) Credo for Ethical Communication to the context of public speaking.
  • Apply ethics to your public speaking preparation process.
  • Describe free speech as outlined in the First Amendment to the US Constitution and how free speech relates to other guaranteed freedoms.
  • Discuss patterns of media ownership, the relationship of media and globalization, and the effects of diversity (or lack thereof) or media representations.
  • Employ media-literacy skills to evaluate media messages.


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