Chapter 17: Persuasive Speaking

 

Learning Objectives
  • Define persuasion.
  • Define ethos, logos, and pathos.
  • Explain the barriers to persuading an audience.
  • Construct a clear, reasonable proposition for a short classroom speech.
  • Compose an outline for a well-supported persuasive speech using an appropriate organizational pattern such as Monroe’s Motivated Sequence.
  • Analyze the audience to determine appropriate emotional and personal appeals.
Key Terms

 

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