10.1 Technology Acceptance Model
The Technology Acceptance Model (Davis, 1989), or TAM, posits that there are two factors that determine whether a computer system will be accepted by its potential users: (1) perceived usefulness, and (2) perceived ease of use. The key feature of this model is its emphasis on the perceptions of the potential user. That is, while the creator of a given technology product may believe the product is useful and user-friendly, it will not be accepted by its potential users unless the users share those beliefs.
For a quick introduction to TAM, see this 4-minute video:
This 15-minute video provides more detail on the background of and development of the model: https://youtu.be/Eknh4UbegGw
