10.1 Technology Acceptance Model

The Technology Acceptance Model (Davis, 1989), or TAM, posits that there are two factors that determine whether a computer system will be accepted by its potential users: (1) perceived usefulness, and (2) perceived ease of use.  The key feature of this model is its emphasis on the perceptions of the potential user.  That is, while the creator of a given technology product may believe the product is useful and user-friendly, it will not be accepted by its potential users unless the users share those beliefs.

For a quick introduction to TAM, see this 4-minute video:

This 15-minute video provides more detail on the background and development of the model.

This resource is no cost at https://open.library.okstate.edu/foundationsofeducationaltechnology