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Preface
Open Education at Oklahoma State University
Accessibility Statement
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Marketing in the Age of COVID-19 - When the World Went Digital and Toilet Paper Became Gold
Cheryl Lawson
How Many P's are in Marketing Now?
Applying Basic Marketing Principles to Social Media Marketing
What's it All For?
Social Media Marketing. A Brief History
Do You Even Google?
What Business Are You Even In?
Case Study: Amazon in 2023 By Sunil Gupta and Margaret L. Rodriguez
Who Is Your Customer?
Customer Personas and D.I.S.C
Competition Check
Winning Combo: Content, Marketing, and Measurement: The "See, Think, Do, Care" Framework
Every Network is an Island
Analyzing Twitter's Evolution: BM to AM
Facebook a Metaverse
Facebook a Metaverse: Instagram
Youtube: The World's Second Largest Search Engine
The Meteoric Rise of TikTok and its Business Implications
LinkedIn: Building Professional Bridges in the Digital Age
Trending Social Networks: A Dive into the Digital Age
Analytics - The Backbone of Your Social Media Strategy
Keep Calm and Be Platform Agnostic: A Content-First Approach
Time Management and Social Media: Let AI Be Your Sidekick
Nurturing Engagement for Business Growth
The Social Media Job Guide: Tips for Aspiring Professionals
Mastering Social Media Strategy: Drawing Insights from “How Benjamin Button Got His Face”
Course Project: Create a Social Media Strategy
Bibliography
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Intro to Social Media Copyright © 2021 by Cheryl Lawson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.