What Business Are You Even In?

Cheryl Lawson

In this section, we’ll dive into the art of crafting a rock-solid social media strategy that’s custom-made for your business. But first things first: let’s nail down what type of business you’re running. Are you in the apparel game, living that lifestyle brand life, flexing your creative muscles, schooling folks in education, or hustling in the service or B2B/B2C support industry? Pinpointing your business type is crucial, but remember, you’re not boxed in – think of how Amazon evolved from a mere online bookstore to an everything store.

Now, before we go all-in on marketing strategies (be it traditional or social media), we need to make sure we can explain our business in a way that’s snappy and easy to grasp. No, you don’t have to cram it all into a 30-second elevator pitch, but you should be able to convey your message clearly and efficiently across different organizations and industries. Your message should scream, “This is who we are, and this is why we do what we do!” Easy peasy.

So, what’s next? Let’s dig deeper into the components of a killer social media strategy. We’ll talk about how to align your social media goals with your overall business objectives, define your target audience, and create content that speaks their language. We’ll also explore the importance of analyzing your competition and staying on top of trends that are relevant to your industry.

And, of course, we’ll dive into the nitty-gritty of choosing the right social media platforms and tools that suit your unique business needs. With the right blend of creativity, analytics, and good ol’ fashioned hustle, you’ll be well on your way to crafting a social media strategy that gets your message out there, engages your audience, and drives results for your business.

It’s time to make your social media game unstoppable with a strategy that’s tailored to your one-of-a-kind business. Let’s do this!


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Intro to Social Media Copyright © 2021 by Cheryl Lawson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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