Catalog

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.

This resource incorporates and contextualizes material from Writing Spaces. Writing Spaces is, as Dr. Daniel likes to say, the “OG” of all things commercial-free-textbooks for first-year writing. If terms like “book series” and “peer-reviewed essays” or “by teachers for students” or “free” sound reminiscent of Who Teaches Writing, it is because Writing Spaces was and is the inspiration for Who Teaches Writing. Who Teaches Writing was no brain child of ours, but just the end result of us keeping up with good practice from smart people who have been doing this work for many years. Dr. Daniel had the good fortune to serve as web editor for Writing Spaces for a time, and he knows their work well. While we borrowed their process to create our textbook, this textbook uses existing Writing Spaces articles and organizes them around the English 1213 curriculum, along with abstracts and introductions from our editorial team (you’ll be meeting them in each section) to deliver you another commercial free textbook. Not only is it entirely possible to create free textbooks for FYC students, it has been for a while. This is because, well, Writing Spaces has been at it for a minute; as FYC Director, Dr. Daniel does not believe in unnecessary textbook costs.

This book, Introduction to Speech Communication, is used to support teaching, learning and research for SPCH 2713 at Oklahoma State University (OSU). This resource has been customized for use at OSU by faculty members Sarah E. Hollingsworth, Kathryn Weinland, Sasha Hanrahan, Mary Walker, Terrisa Elwood and Megan Linsenmeyer. In addition to inclusion of original work authored by the editors to meet the needs of their course at OSU, the editors adapted and mixed together portions of  Exploring Public Speaking: 4th Edition,  Stand Up, Speak Out, and Fundamentals of Public Speaking. Please see below for full citations of each of these works. We at Oklahoma State University Libraries acknowledge our gratitude for the expertise and generosity of the scholars at Affordable Learning Georgia, College of the Canyons, the Open Education Network and elsewhere for creating and sharing customizable versions of their work.

This book provides an introduction to the formal analysis of moving images — film, television, and new media — in aesthetic, cultural, and political contexts.

This reader includes stories by, for and about the people of Oklahoma. In Composition I and Composition II courses, students explore the foundational concepts needed to critically read, analyze and evaluate texts and arguments across various genres and media. This free, open textbook is intended to complement that exploration by providing sample texts for essay models and in-class analysis in Composition I and Composition II courses. The work is funded by Women for OSU through a Partnering to Impact grant, a program through which Women for OSU donors fund unbudgeted projects across OSU which impact and improve the OSU student experience.

This resource provides a micro-course opportunity for students to learn about, engage with, and advocate for lower textbook costs through the use of open educational resources. It is used at Oklahoma State University to support student advocacy for open practices; it is used in particular with students selected to the OpenOKState Student Fellows program.

This open-access anthology features short texts that can be read in a single class period and are designed to spark deep conversations. Organized around themes of being, love, land, world, and futures, these poems, essays, and flash fiction offer inclusive and affirming perspectives to align with junior high and high school English language arts (ELA) curriculum. With contributions from acclaimed young adult authors, flash fiction writers, and teacher-poets, Just YA provides educators with contemporary texts that resonate with and inspire today’s students to write their own stories.

This resource will explore the validity of arguments and/or conclusions in dinosaur research through evaluating the scientific evidence. Students using this resource will read, experiment, and evaluate scientific literature surrounding dinosaurs. Students will have the opportunity to work with others to evaluate the plausibility of the dinosaur concepts and theories, and engage in hands-on experiments to add additional information to their interpretations. Students will learn to participate in evaluation mechanisms to assess critical thinking and science literacy.

Goals

This course is intended to engage students in science and the fossil record through the study of dinosaurs. It is intended that students will develop ideas, evaluate existing theories, and explore evidence to support or refute dinosaur interpretations. Through this course it is intended that students develop scientific fluency and critical thinking skills.

Objectives

• Explore the scientific method and how science is conducted, communicated, and synthesized in dinosaur research.
• Develop theories behind dinosaur morphology and behavior and assess how these theories are supported or refuted by evidence from the fossil record.
• Evaluate the usefulness of modern analogues in dinosaur morphology and behavior.