Catalog

This book, Introduction to Speech Communication, is used to support teaching, learning and research for SPCH 2713 at Oklahoma State University (OSU). This resource has been customized for use at OSU by faculty members Sarah E. Hollingsworth, Kathryn Weinland, Sasha Hanrahan, Mary Walker, Terrisa Elwood and Megan Linsenmeyer. In addition to inclusion of original work authored by the editors to meet the needs of their course at OSU, the editors adapted and mixed together portions of  Exploring Public Speaking: 4th Edition,  Stand Up, Speak Out, and Fundamentals of Public Speaking. Please see below for full citations of each of these works. We at Oklahoma State University Libraries acknowledge our gratitude for the expertise and generosity of the scholars at Affordable Learning Georgia, College of the Canyons, the Open Education Network and elsewhere for creating and sharing customizable versions of their work.

This resource includes step-by-step image and video tutorials for an interior design project using computer-aided design software. It is used in DHM 2073 at Oklahoma State University. The intended audience is interior design and interior architecture students who are starting to learn about Computer-Aided Design.

Intercultural Communication was created to support students enrolled in an upper-division intercultural communication college course but can be used for anyone wanting to learn more about different cultures and intercultural communication competency. This Open Educational Resource provides a thorough understanding of the complexities involved in communication through multicultural contexts. The book begins with a foundational overview of intercultural communication theories and concepts, and then moves on to discuss intercultural communication within the specific contexts of identity formation, family dynamics and structure, historical contexts, religious practices, communication methods, and business models. Enrichment activities, which may include real life examples and discussion questions, are included within each chapter.

Student feedback on the textbook is extremely positive, with several students commenting on the ease of use, clarity of organization, access to the book after the course ends, and the appreciation of a free educational resource. Several students have used the information learned from this textbook in post-college careers, study abroad opportunities, and when communicating with others in everyday life. Overall, this book is a complete guide on intercultural communication that can be applied to a variety of real-world experiences and outcomes.

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.