Catalog

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.

This book provides an introduction to the formal analysis of moving images — film, television, and new media — in aesthetic, cultural, and political contexts.

This resource will explore the validity of arguments and/or conclusions in dinosaur research through evaluating the scientific evidence. Students using this resource will read, experiment, and evaluate scientific literature surrounding dinosaurs. Students will have the opportunity to work with others to evaluate the plausibility of the dinosaur concepts and theories, and engage in hands-on experiments to add additional information to their interpretations. Students will learn to participate in evaluation mechanisms to assess critical thinking and science literacy.

Goals

This course is intended to engage students in science and the fossil record through the study of dinosaurs. It is intended that students will develop ideas, evaluate existing theories, and explore evidence to support or refute dinosaur interpretations. Through this course it is intended that students develop scientific fluency and critical thinking skills.

Objectives

• Explore the scientific method and how science is conducted, communicated, and synthesized in dinosaur research.
• Develop theories behind dinosaur morphology and behavior and assess how these theories are supported or refuted by evidence from the fossil record.
• Evaluate the usefulness of modern analogues in dinosaur morphology and behavior.

Building from strong open-source foundations, this modern guide to technical and professional writing explores workplace composition through both practical and theoretical lenses. Multidisciplinary backgrounds and decades of professional work experience–both in and outside of academia–have given the authors and editors of this text keen insight into the writing demands of professional, business environments. With an emphasis on understanding the basics of each writing genre–as well as the supplemental sections that may, for example, enhance a résumé or a strengthen a proposal–this text aims to provide clear, informed, considerate, and contemporary explanations for those wanting to optimally construct and efficiently compose résumés, cover letters, memorandums, instructional guides, proposals, and analytical and oral reports.

Who Teaches Writing is an open teaching and learning resource being used in English Composition classes at Oklahoma State University. It was authored by contributors from Oklahoma State University and also includes invited chapters from other institutions both inside and outside of Oklahoma. Contributors include faculty from various departments, contingent faculty and staff, and graduate instructors. One purpose of the resource is to provide short, relatively jargon-free chapters geared toward undergraduate students taking First-Year Composition. Support for this project was provided in part by OpenOKState, Oklahoma State University Libraries, and the Claud D. Kniffin Professorship of Library Service and Education.

Intercultural Communication was created to support students enrolled in an upper-division intercultural communication college course but can be used for anyone wanting to learn more about different cultures and intercultural communication competency. This Open Educational Resource provides a thorough understanding of the complexities involved in communication through multicultural contexts. The book begins with a foundational overview of intercultural communication theories and concepts, and then moves on to discuss intercultural communication within the specific contexts of identity formation, family dynamics and structure, historical contexts, religious practices, communication methods, and business models. Enrichment activities, which may include real life examples and discussion questions, are included within each chapter.

Student feedback on the textbook is extremely positive, with several students commenting on the ease of use, clarity of organization, access to the book after the course ends, and the appreciation of a free educational resource. Several students have used the information learned from this textbook in post-college careers, study abroad opportunities, and when communicating with others in everyday life. Overall, this book is a complete guide on intercultural communication that can be applied to a variety of real-world experiences and outcomes.

Frontier Mosaic is Oklahoma State University’s premier student-run literary magazine. We are a patchwork of the best undergraduate fiction, nonfiction, poetry, and visual art in Stillwater, Oklahoma. Frontier Mosaic released its inaugural issue spring 2015.

All Oklahoma State University undergraduate student submissions are welcome. Conventional or anarchic, we want your masterpiece. If you’re here to submit, send us your best work; blow our minds, and make the world stop and think. If you’re here to read, strap in, read well, and enjoy.  We do rolling submissions for future issues, so send in your work!